Moshe Cohen Portfolio
Senior Product Designer Toronto, Canada

I turn scattered workflows into one clear product.

Hi, I'm Moshe. I design B2B platforms, client portals and smart home products. Most recently, as Chapter's founding designer, I designed every tool the company ran on from scratch, for its team and its clients.

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Portrait of Moshe Cohen
5+yrsDesigning digital products
3yrsFounding designer at Chapter
50+Team members across 6 departments on one platform
600+Users served
Selected work

Software for work that happens in the real world.

All projects
The HUB on several screens: project management, sales and finance views
Flagship projectChapter · 2022–2025

The HUB

The operating system for a renovation company.

  • Many disconnected tools replaced by one platform
  • 50+ team members across 6 departments
  • The operational base for expansion into new states

Lead Product Designer. Internal B2B platform.

Read the case study
Chapter, before and after
Email Shared drives Text messages Spreadsheets Phone calls Paper forms
ONE PLATFORM The HUB
  • Sales
  • Project management
  • Finance
  • Interior design
  • Management
  • Back office
More projects
Client Portal on a phone, showing the materials selection screen
Chapter2022–2025

Client Portal

Progress, approvals and payments in one place for homeowners.

Read the case study
Veev wall panels controlling lights, shades and climate
Veev2020–2022

Smart Home Control Panel

A touchscreen in the wall for lights, climate and security.

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Veev smart home app on two phones
Veev2020–2022

Smart Home App

The mobile companion to the wall panel.

Read the case study
Approach

I design like a product owner.

Start where it hurts most

I shadow the people doing the work first. At Chapter that led us to fix project management before anything else.

Design for roles, not features

Each role gets a focused workspace. Everyone shares one source of truth.

Own the outcome

Shipping is not the finish line. I judge the work by adoption and by what it lets the business do next.

Experience

Over five years of product work.

Product designer, dad and dog person. I do my best work on complex systems that already exist and need to become clear.

Israel Chicago Toronto
  • ChapterProduct Design LeadRenovation tech
  • VeevUX/UI DesignerSmart homes
  • HITInteractive Design studiesEducation
  • EL AL Israel AirlinesAdvertising managementAviation
More about me
Contact

Let's talk.

I'm looking for a senior product design role on a team that builds complex products. B2B platforms, operations tools and client experiences.

LinkedIn Download resume