AboutToronto, Canada

I design the tools people rely on to do their jobs.

I'm Moshe, a senior product designer. For over five years I've designed B2B platforms, client portals and smart home products.

I work best on complex systems that already exist and need to become clear. The work usually starts next to the people who use them.

Portrait of Moshe Cohen
Role
Senior Product Designer
Focus
B2B platforms, portals, operations tools
Based in
Toronto, Canada
Working
Hybrid or remote
Experience

From campaigns to company platforms.

Israel Chicago Toronto

  1. Chapter

    Senior Product Designer

    First designer at a renovation tech company. I designed every tool the company ran on from scratch, including The HUB (the internal operations platform) and the client portal for homeowners. I also owned the company website with the team and outside vendors, including SEO and accessibility.

    Renovation tech
    The HUB, Chapter's internal operations platform

  2. Veev

    UX/UI Designer

    Designed the wall-mounted control panels and the mobile app for Veev's prefabricated smart homes. I also designed internal tools that automated and simplified complex manual processes for the company's engineers, architects and factory production line.

    Construction techSmart homes
    Veev wall panels controlling lights, shades and climate

  3. HIT

    Interactive Design studies

    Moved from advertising into interface design.

    Education

  4. EL AL Israel Airlines

    Advertising management

    Campaigns, briefs and deadlines. Where I started working on how a message reaches people.

    Aviation

Moshe is a product designer who takes it to the next level. He owns his products from research through production. The kind of designer who makes the entire product team better.

Ira KugelmanVP Product, Chapter
What I bring

Four things a team gets with me.

Research in the field

I shadow and interview the people who do the work. At Chapter that meant project managers, sales, designers and finance, before a single screen was drawn.

Systems that scale

Modular platforms, role-based workspaces and shared patterns. New departments and features fit in without a rebuild.

End‑to‑end ownership

From the first interview to release and the updates after it. I work closely with engineering and stakeholders the whole way.

Clear words, not just clear screens

My background is in communication and copywriting. I care about what the interface says as much as how it looks.

What I value

How I like to work.

Background

Education and tools.

  • Interactive DesignHIT, Holon Institute of Technology
  • CopywritingACC
  • BA, CommunicationSapir Academic College, with distinction
FigmaFramerAdobe IllustratorJiraClaudeChatGPTGoogle AI StudioNotebookLMAdobe Firefly
Contact

Let's talk.

I'm looking for a senior product design role on a team that builds complex products. B2B platforms, operations tools and client experiences.

LinkedIn Download resume